Call for case studies on the integration of natural capital in public and private sector decision making for climate resilience and biodiversity in collaboration with the We Value Nature campaign

Nature is essential to the future of the planet, but natural resources are being used up faster than the Earth can replace them. Through understanding and considering the risks and opportunities created by nature, businesses can make better decisions that benefit themselves, society and the planet as a whole.

We Value Nature is an EU Horizon 2020 three-year campaign that seeks to boost uptake of the use of natural thinking, natural capital accounting, nature-based solutions and green infrastructure by businesses across Europe to make valuing nature the new normal. These approaches can contribute substantially to a sustainable and resilient economy, which is crucial in the context of the current ecological and climate crisis where environmental risks continue to dominate the global business and economic agenda.

Considering the growing risk of climate change and natural disasters, there is a clear sense of urgency to integrate nature into the decision-making processes of the public and private sector accelerating the mainstreaming through different approaches such as natural capital assessment, natural capital accounting (NCA), Nature-based Solutions (NbS), Green infrastructure (GI) and ecosystem-based approaches.

In order to encourage governments to take comprehensive action to reverse nature loss and restore the planet’s vital natural systems, the business community has a critical role to play in demonstrating that the safeguarding of nature makes economic sense, also in identifying the policies and mechanisms needed for global systemic and transformative change. To foster a sense of shared ownership over the agreements and outcomes, the private and public sector can benefit from pursuing joint action.

We Value Nature is currently carrying out together with Ecoacsa a pilot project to identify opportunities to strengthen collaboration between the public and private sector through assessing the options, benefits and best practices of protecting nature, enhancing the functions of ecosystems and restoring degraded land in a specific nature area in the Mediterranean area, Cabo de Gata-Níjar (Andalusia, Spain), by reinforcing the integration of natural capital in decision-making processes.

To identify different natural capital approaches that benefit local stakeholders from public and private sectors and society In order to achieve this, we are searching for case studies that demonstrate successful actions for valuation of natural capital, ecosystem restoration, nature conservation and the effective integration of ecosystem services approaches in decision-making. The case studies will be assessed and the most successful ones in terms of demonstrated leadership and results will be compiled into a publication of best practices to support interested public and private sector stakeholders to learn and replicate these actions.  Case studies that could be eligible should come from ecotourism sector, eco-agriculture, and agroforestry.

Assessment of case studies

Selected projects will be assessed according to objectives, scope, level of ambition, impacts, and dependencies on natural capital, valuation (qualitative, quantitative, and monetary), lessons learnt, project funding, and integration in the decision-making process.

How to submit a case study?

Provide a short description of the project and the natural capital approaches developed including objectives, impacts and lessons learnt. This information can be shared on the basis of existing project documentation or via links to online information.

Please submit your case study by email to by the 3rd of April 2020

Successful case studies to be profiled by We Value Nature will be notified before end of April 2020.

Link to the call published in We Value Nature website


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